AI in Practice

18 June 2025 / Design Insight

In 1951, Christopher Strachey, a pioneering computer scientist, developed the first successful Artificial Intelligence programme. It was designed to play checkers (draughts), and by the summer of 1952 could efficiently complete a game. Since this first inception, AI has been developed and implemented across almost all industries and is now a part of everyday life. It can be used to detect cancer, create art, predict climate change, or even control self-driving cars.

The built environment is no exception to this progression. Particularly in the last few years, AI has advanced rapidly as a tool and, if used effectively, has the capacity to vastly improve design driven workflows.

At KSR Architects & Interior Designers, we have been exploring and developing ways in which to apply Generative AI, with a goal of supporting and streamlining the design process.

Early on, during a project’s design stage, we use Generative AI as a tool in the creation of architectural renders. Taking a functionality first approach, we begin with the structure of the project, which ensures a positive user experience. With understanding the combination of this spatial framework and specified prompts GenAI can produce a huge selection of design possibilities.

With guidance from the user, and through a process of layering, discarding, and intersecting styles, designs, and other features, AI can help us to discover new and exciting combinations. The best are then expertly refined, lighting is adjusted, material textures are tweaked, and details are enhanced to create rich and cohesive renderings.

This process has helped KSR to push the boundaries of our creativity by realising potentials and solving problems with quick solutions. AI is a collaborator which we use to support our design thinking and explore new possibilities through experimentation. Whilst still ever evolving, Generative AI has solidified its place within the field of architecture and its visual landscape.

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Maison & Objet 2025

KSR’s interiors team attended Maison & Objet 2025 alongside clients of an ongoing project, to gain inspiration and source FF&E.

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True Glamour is an Outdoor Pool

With summer officially around the corner, we are keen to share our portfolio of gorgeous outdoor swimming pools that provide a luxurious leisure experience. A beautifully designed and well located pool will become the heart of household activity being a place for exercise, playing, gathering and relaxing for all generations. Access to sun, shade, changing facilities and a fridge/ barbecue allows the pool to be used throughout the day.

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A New Interpretation of the Tropical Villa

KSR is delighted to share the design of Villa Natu, a stunning new Caribbean escape that reimagines the traditional tropical villa with a fresh, modern perspective.

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IO House featured in the Financial Times

We are delighted to share that IO House is featured in the Financial Times. Described as a ‘blueprint for the future of the smart home’, the property combines contemporary architecture, elegant interior design and cutting-edge technology with the warmth and fun of a family home. Read the article here.

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Planning Success for Grade II Listed Building

We are delighted to announce we have received full planning permission for the refurbishment of a magnificent Grade II listed building. Located on the Grosvenor Estate within the Mayfair Conservation Area, our plans focus on the interior architecture with minimal intervention to the grand external façade. Removing the contemporary additions, introduced over past decades, our designs will reinstate the original features lost or considerably altered throughout all floors within the property.

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IO House wins two 2023 OPAL Awards

We are delighted to announce IO House has been presented with two 2023 OPAL Awards. IO House, an elegant yet playful family home, triumphed in the categories of Architectural Design / House Interior and Architectural Design / Residential Single. The Outstanding Property Awards London, OPAL, is a well-established global programme. With offices in London, Budapest, Bangkok and Los Angeles, the awards attract entries from around the world. Celebrating creativity within the global built environment, the international jury, consisting of 30 property experts, evaluates each entry against the criteria of design excellence, practicality and functionality, green design and originality. With competition from across the UK and Europe, Asia and America, we are thrilled IO House has been recognised by the OPAL jury.

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