KSR Architects has collaborated with the premium LA denim brand, 7 For All Mankind to create a stunning RIBA Regent Street Window that pays homage to the company’s effortless beauty and lifestyle image.
The shop window is part of the RIBA Regent Street Windows Competition that matches cutting edge RIBA architects with some of London’s most prestigious retailers to create stunning architectural installations in shop windows along London’s famous Regent Street.
KSR Architects worked closely with contractors KTBS Ltd on the design and the display lighting with Lighting.London to create a simple and elegant installation made from 300m of gently moving fabric to form a cloud-like forest. The forest parts like a stage curtain to unveil 7 For All Mankind’s brand new b(air) jeans miraculously levitating in the centre of the display.
Guy Adam Ailion, Partner at KSR Architects explains, “It has been a real pleasure to work so closely with such a prestigious brand and in such a wonderful context. The window evokes feelings of floating weightlessness, elegance comfort and softness. We worked hard to capture the sensation of wearing the new b(air) jeans which are light as air and soft as silk. The design is hypnotic and yet minimal installation seeks to stand out from the clutter of a busy fashion street, while shifting the emphasis on the single pair of jeans.”
The RIBA Regent Street Window installations will be up for three weeks from 5-25 September 2016 and will coincide with both London Fashion Week (16-20 September) and the London Design Festival (17-25 September).